He who has a why to live can bear with almost any how.”

– Nietzsche

If you’ve been following me this week on social media, I’ve been asking ‘What’s your Why?’ Why do you do what you do? What’s the reason? What’s your purpose? What’s your quest for meaning?

Your Quest for Meaning

If you haven’t read it, I highly, highly recommend Victor Frankl’s (2004) seminal work ‘Man’s Search for Meaning.’ Exploring his own personal quest for meaning during his harrowing experiences in WWII concentration camps he found:

“Man’s search for meaning is the primary motivation in his life and not a ‘secondary rationalization’ of instinctual drives. This meaning is unique and specific in that it can and must be fulfilled by him alone; only then does it achieve a significance which will satisfy his own will to meaning” (2004:105).

Questiona mark light

?Our quest for meaning and purpose is an important one. While a primary motivation in our lives, the quest isn’t about a prescribed set of steps towards how we can lead a more meaningful life because “meaning is something we create, not something that just appears” (Langley 2018:77).

Your quest for meaning is individual, both in the undertaking and the understanding and perception of what makes life, YOUR LIFE, meaningful.

So, what makes life meaningful for you?

Having asked this question in both my 1:1 and group coaching sessions, I’ve discovered that  what makes life meaningful for you may not be true for me, us, or them.

A person may find meaning in the work they do, within their family, their beliefs about life, their religion or contributions to others and perhaps even meaning in the legacy they want to leave behind.  Whatever makes life meaningful, the quest starts with one simple question:

“What’s Your Why?”

I’d like you to ponder this question, and if you’re feeling stuck as I was why back then when I questioned my own ‘why’’  on my own personal quest for meaning, you can head over to my FaceBook page  (oh and please like and follow while you’re there!) and get to watch my 3 minute Running Thoughts video which gives you insights and tips on how to flex your why muscle, so can start your quest for meaning.

And next week, I’ll share with you a fabulous life-tool that I learnt to discover my purpose (my why!) – it’s a simple, insightful and empowering little tool that when used you’ll have discovered your purpose, your why and the start of your own adventure!

Until then…….why?


Frankl, V. (2004). Positive Psychology. A Toolkit for Happiness, Purpose and Well-Being. London: Icon Books.

Langley, S. (2018). Diploma of Positive Psychology. The Workbook. 10653NAT. Australia: The Langley Group IP Trust.



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